Our Story

Fruit Wise... a family tradition

Fruit Wise is a South Australian family owned business. We’ve been proudly producing and distributing premium healthy snacking and breakfast products for over 10 years. Our Fruit Wise journey began in 2004 making fruit straps and gourmet muesli in the clean, green Adelaide Hills. Driven by a desire to provide Australian families with healthy real food products made from natural ingredients, free from artificial additives and preservatives.

Fruit Wise Team

Continuing the family passion for healthy natural food, Fruit Wise is now run by the second generation of the Beal family. Sisters, Bridget and Virginia Beal are continuing the tradition and are committed to developing new and innovative snack and breakfast food.

We make our products here in Australia and buy as many premium ingredients from other Australian businesses as possible. Supporting other Australian businesses is important to us, with between 95 – 100% of our products’ ingredients sourced from Australian suppliers.